"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art"

This quote by William Bernbach talks to the power of marketing and how it is utilized to persuade people. Marketing is a type of communication that is used to influence people's viewpoints and behavior. It is an effective tool that can be utilized to form public opinion and produce need for services and products. Nevertheless, Bernbach is emphasizing that advertising is not a science, but an art. It needs creativity, skill, and an understanding of human psychology in order to work. Marketing is a kind of communication that requires an understanding of the target market and their requirements in order to be successful. It is an art form that needs a deep understanding of the audience and their inspirations in order to develop persuasive messages that will resonate with them. Ultimately, Bernbach is emphasizing that marketing is an art kind that needs creativity, skill, and an understanding of human psychology in order to achieve success.