"Advertising is only evil when it advertises evil things"
- David Ogilvy
About this Quote
This quote by David Ogilvy recommends that marketing is not inherently wicked, however rather it is the content of the advertisement that determines its morality. Marketing can be utilized to promote positive messages and items, such as those that promote health and health, or to spread awareness about crucial social concerns. On the other hand, advertising can also be used to promote unfavorable messages and products, such as those that promote unhealthy way of lives or motivate people to purchase products that are not advantageous to them. Ogilvy's quote implies that it is the duty of advertisers to guarantee that their ads are promoting favorable messages and items, and not those that are hazardous or dishonest. Eventually, it depends on the advertiser to decide what is and is not suitable to market, and to make sure that their advertisements are not promoting anything that could be considered evil.
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