"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals"

This quote by David Ogilvy is a warning to those in the marketing market. He is comparing the importance of research study in marketing to the significance of decoding enemy signals in the armed force. Ogilvy is suggesting that those in the advertising market who ignore research are just as hazardous as generals who ignore decodes of enemy signals. He is highlighting the value of research study in the marketing industry, as it can offer important insights into consumer behaviour and choices. Without this research, advertising campaigns can be ineffective and a waste of resources. Ogilvy is cautioning that those who disregard research in the advertising industry are taking a huge danger, as they might be losing out on crucial insights that might help them produce effective campaigns. He is prompting those in the advertising market to take research study seriously and utilize it to notify their choices.