"All ideas come about through some sort of observation. It sparks an attitude; some object or emotion causes a reaction in the other person"

In this quote, Graham Chapman recommends that all ideas stem from some type of observation. This could imply that by observing our environments, we are able to come up with new and ingenious concepts. He also discusses that this observation sparks an attitude, which could describe a mindset or viewpoint that is affected by what we observe. Additionally, Chapman states that an object or emotion can activate a response in another person, implying that our observations can also have an effect on others. In general, this quote highlights the significance of observation in the innovative process and how it can lead to originalities and viewpoints.