"Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player"

Donald Norman is revealing his point of view on Apple products and customer care philosophy. He is not an Apple bigot, indicating he is not blindly committed to the firm as well as its items. He is able to review their products and client service approach, yet he still believes that Apple does much better than any various other gamer out there. This suggests that he thinks Apple products as well as client service transcend to those of their rivals. He is not afraid to criticize Apple, but he still believes that they are the most effective in the marketplace. This quote reveals that Donald Norman is an enlightened consumer that is able to make an enlightened choice about which products and services are best for him.