"Americans are making coffee a bigger part of their lives, expanding attitudes and behaviors that are driving new levels of consumption"

This quote recommends that Americans are progressively integrating coffee into their lives. This is evidenced by the altering attitudes and behaviors that are driving up coffee intake. This could be due to the increase of coffee culture, with more individuals drinking coffee for enjoyment rather than just for a caffeine increase. It could also be due to the increasing availability of coffee, with more coffee shops and coffeehouse appearing in cities and towns across the nation. Whatever the reason, it appears that Americans are accepting coffee more than ever before. This might have a favorable influence on the economy, as well as on people's health, as coffee is a healthier alternative to sweet beverages.