"And so if your competitors aren't growing, if there isn't a competitive reason to grow, and you want focus and discipline to add customers to existing stores, you adjust your strategy"

In this quote, Jim Cantalupo is going over the importance of growth and competitors in organization. He recommends that if your rivals are not growing, there may not be a strong factor for you to grow either. Instead, he recommends focusing on adding consumers to your existing stores. This needs discipline and a tactical method. By changing your method to focus on client acquisition, you can continue to flourish and prosper even without considerable development in the market. This quote highlights the value of versatility and finding alternative ways to drive success in a competitive company landscape.