"Because an appeal makes logical sense is no guarantee that it will work"
- William Bernbach
About this Quote
This quote by William Bernbach is a reminder that just because something makes logical sense, it does not always imply that it will be successful. This is specifically real when it pertains to making an appeal. An appeal is an attempt to encourage somebody to do something, and while it may make rational sense, it is not always effective. It is necessary to remember that even if an appeal is well-crafted and makes sensible sense, it might not achieve success. This is since individuals are often influenced by their feelings and individual experiences, and an appeal may not have the ability to conquer these aspects. Therefore, it is very important to bear in mind that even if an appeal makes rational sense, it is not a warranty of success.
"I was married to Margaret Joan Howe in 1940. Although not a scientist herself she has contributed more to my work than anyone else by providing a peaceful and happy home"