"But in marketing, the familiar is everything, and that is controlled by the studio. That is reaching its apogee now"

This quote by Nicolas Roeg speaks to the power of marketing in the movie industry. He recommends that familiarity is type in marketing, and that the studios have the supreme control over this. He suggests that the studios have actually reached a peak in their ability to control the marketing of movies, and that this is a significant factor in the success of a movie. This quote highlights the importance of marketing in the film market, and how it can be used to produce a successful film. It likewise suggests that the studios have a lot of power in the market, which they are able to utilize this power to their advantage. Roeg's quote is a reminder of the value of marketing in the film market, and how it can be used to develop a successful film.