"Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term"

"A consultant is someone who saves his client almost enough to pay his fee"

"I always received much more satisfaction as a defense attorney in obtaining an acquittal for a client than I ever have as a D.A. in obtaining a conviction. All my interests and sympathies tend to be on the side of the individual as opposed to the state"

"The physician can bury his mistakes, but the architect can only advise his client to plant vines - so they should go as far as possible from home to build their first buildings"

"Never say no when a client asks for something, even if it is the moon. You can always try, and anyhow there is plenty of time afterwards to explain that it was not possible"

"Junk is the ideal product... the ultimate merchandise. No sales talk necessary. The client will crawl through a sewer and beg to buy"

"The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account"

"I basically wrote the code and the specs and documentation for how the client and server talked to each other"

"MTV lets us do whatever we want. For me, there is freedom in serving an experienced client who knows what they want and has the money to do it. MTV is that for us"

"A client is to me a mere unit, a factor in a problem"

"Unfortunately, the client that exists today is still pretty much the prototype design"