"Free is not an alternative. My company did not turn a profit last year"

This quote by Howard Stringer is a suggestion that businesses should pay in order to endure. It recommends that free services or products are not a practical choice for a business to survive. The quote suggests that the company in concern did not make a profit last year, and that this is a cause for issue. It is a warning that businesses should bear in mind their bottom line and take steps to make sure that they are making a profit. It also recommends that complimentary services or products might not be the very best option for a business, as they might not have the ability to generate enough revenue to survive. The quote is a tip that companies must be mindful of their finances and take steps to make sure that they are profitable.