"I adore the challenge of creating truly modern clothes, where a woman's personality and sense of self are revealed. I want people to see the dress, but focus on the woman"
About this Quote
Fashion, in Vera Wang's hands, is less about spectacle than staging: the dress is supposed to be seen, but not allowed to steal the scene. That tension is the whole point. "Truly modern" here isn't just a hemline update; it's a rebuttal to the old idea that women wear gowns to become an archetype (the bride, the bombshell, the socialite). Wang frames modernity as personalization: clothes that amplify a woman's identity rather than overwrite it.
The subtext is a quiet power shift in an industry that historically trained women to disappear into a designer's fantasy. By insisting that "a woman's personality and sense of self are revealed", Wang argues that the wearer is the author and the garment is the language. It's also a savvy nod to what contemporary luxury actually sells: not fabric so much as self-concept. People don't buy a Vera Wang to look like Vera Wang; they buy it to look like the most coherent version of themselves.
Context matters. Wang emerged as a defining force in bridal at a time when weddings were becoming media events and the dress risked turning the woman into a prop in her own production. Her line draws a boundary: yes, the dress can be a headline, but it shouldn't be the whole story. The phrase "focus on the woman" reads like an aesthetic principle and a cultural demand - a reminder that style is strongest when it carries, rather than competes with, personhood.
The subtext is a quiet power shift in an industry that historically trained women to disappear into a designer's fantasy. By insisting that "a woman's personality and sense of self are revealed", Wang argues that the wearer is the author and the garment is the language. It's also a savvy nod to what contemporary luxury actually sells: not fabric so much as self-concept. People don't buy a Vera Wang to look like Vera Wang; they buy it to look like the most coherent version of themselves.
Context matters. Wang emerged as a defining force in bridal at a time when weddings were becoming media events and the dress risked turning the woman into a prop in her own production. Her line draws a boundary: yes, the dress can be a headline, but it shouldn't be the whole story. The phrase "focus on the woman" reads like an aesthetic principle and a cultural demand - a reminder that style is strongest when it carries, rather than competes with, personhood.
Quote Details
| Topic | Art |
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