"I think it's real important to show style now. The majority of style right now is to act like you don't have style at all, so most companies are getting rich off clothes that look torn, clothes that look worn"
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In this quote by André Benjamin, also called André 3000, he touches on the progressing nature of fashion and design and the paradox that includes it. The quote highlights a considerable shift in modern fashion trends where the idea of "style" has actually become intertwined with anti-style or a nonchalant mindset towards standard style norms. By stating, "The majority of style today is to imitate you don't have design at all", Benjamin is pointing out a pattern where the essence of style is to appear uncomplicated or perhaps withdrawn in fashion itself.
This point of view clarifies the contemporary cultural phenomenon where credibility and individuality are frequently signified through a deliberately casual or reversed appearance. The concept is that while these styles appear unintended, they are frequently calculated choices that symbolize a much deeper trend of rebellion versus more refined, traditional looks. It's a commentary on the irony of the fashion business's ability to take advantage of this state of mind, with business benefiting from producing and marketing clothes that include distressed and damaged appearances. Such garments release an ambiance of nonchalance and history, without the user having to accomplish this naturally over time.
By keeping in mind that "most business are getting abundant off clothes that look torn, clothes that look used", Benjamin is also critiquing the commercialization and commodification of what was as soon as thought about ordinary or lower-class. Items that may have been perceived as damaged or unwanted are now positioned as popular fashion declarations, frequently cost a premium.
In essence, André Benjamin's remarks highlight the intricate interaction between design, identity, and consumerism. The quote can be seen as a review of how style cycles transform subcultural or street styles into traditional golden goose, questioning whether true design lies in appearance or in authenticity, and highlighting the vibrant nature of cultural capital within fashion.
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