"I do love DVD and I've always taken them seriously. You know, on the Austin things, we really put a ton of work into them because there's so much design involved. And in this one, we thought a lot about it and what could go in"

Jay Roach is revealing his appreciation for DVD's and the work that enters into them. He is describing the Austin things, which are likely the Austin Powers motion pictures he directed. He is highlighting the quantity of work that enters into the style of the DVD's, and how much thought is put into what material needs to be included. He is revealing his admiration for the medium and the effort that enters into producing a quality product. He is likewise likely revealing his pride in the work he and his team have actually done in developing the Austin Powers DVD's. His quote shows his gratitude for the medium and the work that enters into creating a quality product.