"I don't drink any more than the man next to me, and the man next to me is Dean Martin"

Joe E. Lewis' quote is a funny way of expressing his small amounts when it concerns drinking. He is implying that he does not drink to excess, as he just consumes as much as the guy next to him, who occurs to be the famous actor and singer Dean Martin. This quote is likely meant to be a lighthearted joke, as Dean Martin was known for his heavy drinking and partying. It is likewise a method of showing respect for Dean Martin, as Joe E. Lewis is indicating that he has the ability to stay up to date with him in regards to drinking. The quote is an amusing method of revealing the idea that moderation is crucial when it comes to drinking, and that it is necessary to not overindulge. It is also a method of revealing adoration for Dean Martin, as Joe E. Lewis is suggesting that he is able to stay up to date with him in regards to drinking.