"I looked it at like this way. To get folks to like you, as a screen player I mean, I figured you had to sort of be their ideal. I don't mean a handsome knight riding a white horse, but a fella who answered the description of a right guy"

This quote by Gary Cooper speaks with the value of being relatable to an audience. He suggests that in order to be liked as a screen gamer, one should be the suitable of the audience. He does not mean a handsome knight riding a white horse, however rather somebody who fits the description of a "ideal man". This could imply somebody who is kind, sincere, and trustworthy. Cooper is recommending that in order to be successful as a screen gamer, one should be somebody that the audience can associate with and admire. He is highlighting the value of being an excellent role model and having a great track record. Cooper's quote is a tip that in order to succeed, one should be someone that the audience can admire and appreciate.