"I think that in the future, clocks won't say three o'clock anymore. They'll just get right to the point and rename three o'clock 'Pepsi.'"

This quote by Doug Coupland suggests that in the future, the way we inform time will be drastically different. He implies that instead of using the traditional way of informing time, clocks will be replaced with something more modern-day and effective. He suggests that 3 o'clock will be renamed "Pepsi" as a way to solve to the point. This might be interpreted as a metaphor for how society is becoming increasingly more reliant on brand names and corporations. It might also be analyzed as a commentary on how society is becoming a growing number of reliant on innovation and how it is changing the way we communicate with the world. In any case, this quote is a thought-provoking way of taking a look at the future and how it might impact the way we tell time.