Skip to main content

Wealth & Money Quote by Julius Erving

"If you do things with a certain type of result and cause a certain type of reaction or effect, then you increase your market value. It's very much a competition for the entertainment dollar, and that's never been more clearly evident than in today's NBA game"

About this Quote

Erving is letting the quiet part of modern sports culture speak in a calm, businessman’s cadence: talent isn’t the whole product anymore. The “certain type of result” isn’t just wins. It’s highlights, storylines, and that particular kind of reaction that travels fast - the roar in the arena, the clip on social, the jersey sale, the debate-show segment. He frames it in the language of cause and effect because that’s the new scoreboard: actions that reliably generate attention compound into “market value.”

The subtext is both pragmatic and a little mournful. Coming from a player whose own era helped invent above-the-rim spectacle, Erving isn’t condemning entertainment; he’s warning that the market’s incentives now sit closer to the center of the game. When he says it’s “a competition for the entertainment dollar,” he’s pointing past rival teams to rival screens: streaming, gaming, influencers, even other athletes. The NBA doesn’t just compete for championships; it competes for a slice of everyone’s distracted evening.

“Never been more clearly evident than in today’s NBA” lands as a generational timestamp. Erving watched the league evolve from local broadcasts to a global content machine where players are brands and every possession can be repackaged. His intent feels like a reality check for fans and players alike: if you want to understand why the game looks the way it does - pace, threes, celebration, personality-forward marketing - follow the economics of attention.

Quote Details

TopicMarketing
More Quotes by Julius Add to List
If you do things with a certain type of result and cause a certain type of reaction or effect, then you increase your ma
Click to enlarge Portrait | Landscape

About the Author

USA Flag

Julius Erving (born February 22, 1950) is a Athlete from USA.

31 more quotes available

View Profile

Similar Quotes