"If you think about Shakespeare, you remember Richard III and Macbeth before you remember Ferdinand, whose role is just to fall in love and be a bit of a wimp. I love the baddies. More important, though, is making the baddies somehow, weirdly, understood"

This quote by Mark Strong talks to the power of the villain in storytelling. He recommends that when we consider Shakespeare, we remember the bad guys like Richard III and Macbeth before we keep in mind the heroes like Ferdinand. This is because villains are frequently more interesting and complex characters than heroes. Strong likewise suggests that it is necessary to make bad guys reasonable, even if they are bad. This is since it permits us to empathize with them and understand why they do the things they do. By making villains reasonable, we can create a more compelling story and a more significant experience for the audience.