"If your advertising goes unnoticed, everything else is academic"

This quote by William Bernbach is a reminder of the importance of marketing in the success of a business. It recommends that if a company does not promote, then all the other efforts it takes into its operations will be in vain. Marketing is essential for a business to reach its target audience and to make them knowledgeable about its product or services. Without advertising, a service will not be able to produce sales and will not be able to make it through in the long run. This quote is a suggestion that advertising is the structure of a successful business which all other efforts are secondary. Without reliable marketing, a business will not have the ability to reach its objectives and will not be able to achieve success.