"If your advertising goes unnoticed, everything else is academic"
- William Bernbach
About this Quote
This quote by William Bernbach is a reminder of the importance of marketing in the success of a business. It recommends that if a company does not promote, then all the other efforts it takes into its operations will be in vain. Marketing is essential for a business to reach its target audience and to make them knowledgeable about its product or services. Without advertising, a service will not be able to produce sales and will not be able to make it through in the long run. This quote is a suggestion that advertising is the structure of a successful business which all other efforts are secondary. Without reliable marketing, a business will not have the ability to reach its objectives and will not be able to achieve success.
"The man who makes everything that leads to happiness depends upon himself, and not upon other men, has adopted the very best plan for living happily. This is the man of moderation, the man of manly character and of wisdom"