"I'm not a marketing person. I don't ask myself questions. I go by instinct"
- Karl Lagerfeld
About this Quote
In this quote, "I'm not a marketing person. I do not ask myself questions. I pass impulse," distinguished designer Karl Lagerfeld encapsulates his approach to creativity and decision-making, shunning conventional analysis in favor of intuition. The declaration reflects a profound self-confidence in his natural capability to comprehend and affect the fashion world without depending on the organized methodologies typical of marketing methods.
Lagerfeld's assertion that he is "not a marketing individual" emphasizes a deliberate distancing from the analytical and data-driven decision-making procedures often related to marketing professionals. Marketing frequently includes asking targeted concerns to understand consumer habits, market patterns, and competitive landscapes. It relies heavily on research, information analysis, and strategic preparation. In contrast, Lagerfeld suggests that his design approach does not adhere to this structured exploration of markets and customer choices. Rather, he presents himself as someone who thrives on spontaneity and individual sensibility.
The expression "I pass instinct" indicates Lagerfeld's deep trust in his creative intuition. This highlights a belief in an innate understanding of fashion and creative direction that transcends empirical analysis. Lagerfeld's confidence in his instincts recommends that he perceives style as an art form where individual vision and creativity trump determined techniques. His emphasis on impulse indicate a more organic, visceral method, allowing for innovation and credibility that may not be recorded through traditional marketing techniques.
Worldwide of style, where patterns can be short-term and tastes, subjective, Lagerfeld's reliance on instinct could be seen as a possession that permits agility and originality. His quote underlines a wider approach where art and creativity are not entirely guided by market demands however are seen as individual expressions that resonate with audiences on a much deeper emotional level. This instinctual method has been a substantial factor in Lagerfeld's enduring influence and success in the fashion industry, highlighting the power of instinct in innovative fields.
"On two occasions I have been asked, 'Pray, Mr. Babbage, if you put into the machine wrong figures, will the right answers come out?' I am not able rightly to apprehend the kind of confusion of ideas that could provoke such a question"