"I'm wide open and will entertain anything anybody has to say, but if it's MTV and radio, well, they're great things, but can't be the only thing. I don't know that it would work even for the Beatles"

John Mellencamp is expressing his opinion on the significance of radio and MTV in the music market. He acknowledges that they are great things, however he believes that relying solely on them is insufficient. He believes that even the Beatles, who were one of the most effective bands of perpetuity, would not have had the ability to sustain their success if they had actually just relied on radio and MTV. He is open to hearing other individuals's opinions, but he believes that counting on radio and MTV alone is not enough to sustain success in the music industry. He believes that other forms of promo and marketing are necessary to reach a larger audience and to sustain success.