"In my column series "The Main Thing," I often talk about how Internet technology can improve the way people communicate - both within a business and between a business and its customers and partners"

Jim Barksdale's quote speaks to the power of Internet technology to reinvent the method people communicate. In his column series "The Main Thing", Barksdale highlights the capacity of the Internet to enhance communication in between companies and their consumers and partners. He believes that the Internet can be utilized to produce more effective and effective interaction, enabling companies to better comprehend their clients and partners and to respond to their needs faster. By making use of the Internet, services can develop a more linked and collective environment, enabling them to much better serve their consumers and partners. Barksdale's quote highlights the value of the Internet in modern-day interaction and the potential it has to revolutionize the method organizations communicate with their customers and partners.