"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"
- Jef I. Richards
About this Quote
In this quote, Jef I. Richards is questioning whether advertising can be considered a profession on the very same level as law or medication. He utilizes the example of brand-new moms and dads holding their baby and expressing a desire for them to become a media coordinator in the future. This ironical declaration highlights the concept that advertising may not be seen as a prominent or desirable career path, unlike more standard occupations. Richards is suggesting that marketing may not hold the exact same level of respect or significance as other occupations, and is perhaps deemed less significant or valuable.
"All the evidence that we have indicates that it is reasonable to assume in practically every human being, and certainly in almost every newborn baby, that there is an active will toward health, an impulse towards growth, or towards the actualization"
"I'm saddened to see that everyone's pitched out the baby with the bath, in that we say that it can't be one or the other, it could be both. I mean, just because we listen to classical music doesn't mean that we can't listen to jazz"
"How come life is so important in the nine months before birth, but then we sort of forget about the importance, we're not worried about whether that baby lives in poverty once he or she is born"
"In fact I have nightmares about having children. I want to carry a baby and feel the life within me and in my dream, I do. But every time after it's born, there's this incredible fear, this pounding pulse of fear. It's a real bad nightmare"
