"It certainly is dangerous that there are only a few clubs left in Europe that can afford to pay millions. At the end of the day however, the spectators decide the rates of pay - by watching the games and consuming the goods and services advertised on sports TV programmes"
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Merkel’s genius here is the way she wraps a structural critique in the calm language of inevitability. She flags the risk first: a Europe where only a handful of clubs can “afford to pay millions” isn’t just a sports story, it’s a warning about market concentration eating competitive diversity. The word “dangerous” is doing double duty - it gestures at fan resentment, political backlash, even the slow death of leagues as credible contests.
Then she pivots to a characteristically Merkelian move: responsibility is diffused downward. “At the end of the day,” not regulators or club owners but “the spectators decide the rates of pay.” It sounds democratic, almost comforting, yet the subtext is colder. Fans are recast as consumers whose freedom is expressed through attention and purchasing, not ballots or collective bargaining. The “decision” is indirect: you don’t vote for wages, you feed the advertising machine that prices athletes like premium inventory.
Context matters: Merkel governed during years when Europe was wrestling with globalization’s winners and losers, and football was becoming an easy-to-read model of that shift. The billionaire owner, the Champions League money spiral, the hollowing out of smaller clubs - all mirrored anxieties about economic integration and unequal leverage. Her line quietly argues that moral outrage about inflated salaries is misplaced if viewers keep rewarding the spectacle. It’s less a defense of millionaires than a reminder that modern capitalism loves to outsource accountability, even to the people who swear they hate the outcome.
Then she pivots to a characteristically Merkelian move: responsibility is diffused downward. “At the end of the day,” not regulators or club owners but “the spectators decide the rates of pay.” It sounds democratic, almost comforting, yet the subtext is colder. Fans are recast as consumers whose freedom is expressed through attention and purchasing, not ballots or collective bargaining. The “decision” is indirect: you don’t vote for wages, you feed the advertising machine that prices athletes like premium inventory.
Context matters: Merkel governed during years when Europe was wrestling with globalization’s winners and losers, and football was becoming an easy-to-read model of that shift. The billionaire owner, the Champions League money spiral, the hollowing out of smaller clubs - all mirrored anxieties about economic integration and unequal leverage. Her line quietly argues that moral outrage about inflated salaries is misplaced if viewers keep rewarding the spectacle. It’s less a defense of millionaires than a reminder that modern capitalism loves to outsource accountability, even to the people who swear they hate the outcome.
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| Topic | Sports |
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