Success Quote by Steve Jobs

Jobs is doing what he did best: demystifying tech just enough to make it feel inevitable, then re-enchanting it on his terms. He reduces computing to almost insulting simplicity - fetch, add, compare - the kind of kindergarten logic any human can follow. The move flatters the listener: you could understand this. But the punchline is speed. Multiply banality by scale and you get "magic."

That word choice is doing heavy cultural work. Jobs isn’t claiming computers are mystical; he’s arguing that modern life experiences them as mystical because human intuition isn’t built for a million tiny steps per second. The subtext is a defense of abstraction: we don’t need to grasp every intermediate operation to trust the outcome, just as we don’t manually track every brushstroke to see a painting. "Magic" becomes the emotional label for computational leverage.

Context matters: Jobs sold products in an era when computers were either intimidating beige boxes or, later, sleek personal tools. His rhetorical trick bridges both worlds. He reassures the skeptics that nothing spooky is happening, while giving enthusiasts permission to feel wonder without embarrassment. It’s also a quiet manifesto for Apple’s design philosophy: hide the machinery, surface the experience. If simple instructions at high velocity can feel like magic, then the company that best choreographs that feeling owns the future.

There’s a subtle power claim here, too. If "magic" is just scale, then the gatekeepers are the ones who control scale - hardware, software, and the story people tell themselves about what’s possible.