"Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped"
- David Ogilvy
About this Quote
This quote by David Ogilvy suggests that lots of producers are uncertain about the efficiency of marketing in selling their product. They understand that their rivals may get a benefit over them if they stopped advertising, so they continue to do so despite their doubts. This could be because they are afraid of the repercussions of not marketing, such as losing market share or being viewed as out-of-date. It might also be due to the fact that they are uncertain of what other techniques they might utilize to promote their product. Ogilvy's quote highlights the importance of marketing in the modern-day service world, and the need for manufacturers to stay competitive in order to remain successful.
"If the present Congress errs in too much talking, how can it be otherwise in a body to which the people send one hundred and fifty lawyers, whose trade it is to question everything, yield nothing, and talk by the hour?"
