"Never say no when a client asks for something, even if it is the moon. You can always try, and anyhow there is plenty of time afterwards to explain that it was not possible"

The philosophy expressed by Richard M. Nixon encourages professionals, especially those in client-facing roles, to adopt a positive and proactive attitude toward client requests. Rather than shutting down ambitious or seemingly impossible demands, embracing an open-minded and solution-oriented approach fosters trust, goodwill, and a reputation for going the extra mile. When a client reaches out with a request, even if it appears unattainable or far-fetched, “even if it is the moon”, responding with an initial willingness reflects a commitment to service and a genuine desire to meet their needs.

Clients often value the attempt as much as the result, appreciating those willing to explore possibilities instead of drawing immediate boundaries. By saying “yes” up front, professionals open the door to creative problem-solving and innovation, sometimes finding ways to deliver outcomes that initially seemed out of reach. It demonstrates an attitude of collaboration rather than limitation. Furthermore, this approach can lead to more productive relationships, as clients feel heard and respected, strengthening loyalty.

There is also a pragmatic element: if it ultimately proves unfeasible, there is time “afterwards to explain that it was not possible.” Honesty and transparency at the conclusion reinforce credibility. When professionals later communicate genuine constraints or obstacles encountered, most clients understand that some ambitions may exceed available resources or current capabilities; what matters is that sincere effort was invested. Attempting to fulfill exceptional requests can lead to improvements or new offerings that benefit both parties, driving growth and mutual satisfaction.

Saying “never say no” does not counsel dishonesty or over-promising, but rather an optimistic willingness to try, learn, and engage deeply with client aspirations, even knowing that some endeavors may fall short. The journey, characterized by effort, flexibility, and partnership, often creates more value than the outcome alone. This mindset can differentiate individuals and organizations, building a legacy of trust and opportunity.