"The challenge is the culture. You have to have a vision for the BBC-it can't merely be that it's big and has a place in the market"
- Jonathan Dimbleby
About this Quote
This quote by Jonathan Dimbleby talks to the value of dreaming for the BBC. He is suggesting that the BBC can not merely rely upon its size as well as market visibility to stay successful. Rather, it should have a clear vision for its future. This vision needs to be rooted in the society of the BBC, which is the challenge. It is insufficient to simply have a vision, however it should be one that is reflective of the BBC's culture and also values. This vision needs to be interacted to all stakeholders, from workers to customers, in order to ensure that everybody gets on the very same page and also working towards the same objective. Eventually, the success of the BBC depends upon its ability to develop a vision that is reflective of its society and also values.
"We have our own history, our own language, our own culture. But our destiny is also tied up with the destinies of other people - history has made us all South Africans"
"Of course as children, we all, in all cultures and societies, learn behavior from observation, imitation, and encouragement of various kinds. So by the suggestion made, we all 'pretend' most of the time"
"Without culture, and the relative freedom it implies, society, even when perfect, is but a jungle. This is why any authentic creation is a gift to the future"
