"The chemistry involved made everything Factory did quite special"

In this quote, Peter Hook is reviewing the special qualities of Factory, the Manchester-based record label that he co-founded in the late 1970s. He recommends that the chemistry involved in the label's operations is what made everything they did special. This might be interpreted in a couple of various ways - maybe the group at Factory had a specific energy or synergy that translated into their work, or possibly the label's technique to music production and promotion was ingenious and efficient due to the chemistry between the numerous players involved. In general, the quote speaks to the idea that the success of Factory was not almost the music itself, but about the intangible qualities that made the label a creative and commercial force.