"The marketing department is really an important part of getting an animated film to work. If the people running it are used to selling live action films and the hard rock music and the sex and all those things... Anything outside that, they just don't know what to do with it"

This quote by Don Bluth highlights the significance of the marketing department in the success of an animated film. He recommends that if the people running the marketing department are utilized to offering live action films, they might not understand how to market an animated film. This is because animated movies often have different aspects such as music, visuals, and themes that are different from live action films. Bluth is suggesting that the marketing department requires to be knowledgeable about the special components of an animated film in order to efficiently market it. He is highlighting the significance of the marketing department in the success of an animated film, as it is accountable for getting the film out to the public and producing interest in it. Without the marketing department, an animated movie may not achieve success.