"The mobile market is exploding and it makes perfect sense for a media company like ours to create a real content destination for the billions of cell-phone users around the world"

This quote by Peter Chernin recommends that the mobile market is rapidly growing and that it is a great possibility for media firms to profit from. He believes that by producing a web content location particularly for cell-phone customers, media firms can tap into the billions of people that utilize mobile phone around the globe. This might be a great way for media firms to reach a larger audience as well as raise their earnings. By creating a web content location especially for cell-phone customers, media firms can develop web content that is customized to their demands as well as interests. This might be a wonderful means to engage with their audience as well as develop connections with them. Additionally, it could be a fantastic way to enhance brand name awareness and also loyalty. Overall, Peter Chernin's quote suggests that the mobile market is a chance that media companies ought to capitalize on.