"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace"
- David Ogilvy
About this Quote
This quote by David Ogilvy highlights the importance of testing in advertising. He suggests that if you evaluate your product with consumers and evaluate your marketing, you will achieve success in the marketplace. This means that it is necessary to get feedback from prospective consumers and to check different advertising techniques to see which ones are most efficient. Evaluating permits you to determine what works and what doesn't, and to make modifications appropriately. By screening, you can ensure that your item and marketing are as effective as possible. Evaluating is a crucial part of any successful marketing campaign, and Ogilvy's quote functions as a pointer of this.
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"One has children in the expectation of dying before them. In fact, you want to make damn sure you die before them, just as you plant a tree or build a house knowing, hoping that it will outlive you. That's how the human species has done as well as it has"
