"The problem with smear campaigns is that too often they work"

This quote by Mark Shields talks to the power of character assassinations and how they can be used to manipulate popular opinion. Defamation of characters are a type of unfavorable marketing that involve spreading out incorrect or misleading info about an individual or group in order to reject them. Unfortunately, these projects are often effective in swaying public opinion and can have a long lasting impact on the track record of the target. This quote serves as a warning to be knowledgeable about the capacity for these campaigns to be utilized to manipulate public opinion and to be mindful of the info we consume. It is essential to be crucial of the sources of information and to be knowledgeable about the potential for false or misleading details to be spread out.