Famous quote by Jonathan Katz

"The sterile, arid environment created by truly jarring and discordant signage and gargantuan billboards is a turnoff"

About this Quote

This quote by Jonathan Katz speaks to the negative impact of big, invasive signs and signboards. He is suggesting that these types of advertisements produce an environment that is unattractive and undesirable. Making use of words such as "sterilized" and "dry" implies a lack of life and vibrancy, while "jarring" and "discordant" suggest a sense of mayhem and confusion. Using "huge" suggests that these indications and billboards are so large that they dominate the landscape, creating an overbearing environment. Katz is recommending that this kind of environment is a turnoff, and that it can be harmful to the general aesthetic of a location. He is promoting for a more well balanced method to signage and advertising, one that is more in tune with the natural environment and that does not overwhelm the senses.

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About the Author

USA Flag This quote is from Jonathan Katz somewhere between December 1, 1946 and today. He/she was a famous Comedian from USA. The author also have 3 other quotes.
See more from Jonathan Katz

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