"There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs"

This quote by David Ogilvy speaks with the significance of genius in ad agency. Ogilvy acknowledges that there are extremely couple of guys of genius in the market, however emphasizes that they are vital and need to be valued. He likewise acknowledges that these men of genius are frequently disagreeable, however warns versus damaging them. Ogilvy likens these guys of genius to golden egg-laying geese, suggesting that they are valuable and need to be nurtured and valued. This quote talks to the value of acknowledging and valuing genius, even if it is not always easy to deal with. Ogilvy's words advise us that genius ought to be appreciated and appreciated, and that it can bring great rewards.