"There is a cultural factor promoting violence which nowadays undoubtedly is highly effective is the mass media. And particularly everything that enters our minds through pictorial media"

In this quote, Alva Myrdal is highlighting the role of mass media in promoting violence in our society. She suggests that there is a cultural aspect at play, suggesting that our society as a whole has actually ended up being desensitized to violence and it is viewed as a typical part of our daily lives. Myrdal likewise highlights the power of pictorial media, such as tv and movies, in shaping our ideas and perceptions. She suggests that the consistent direct exposure to violent images through these mediums has a strong impact on our minds and can add to the occurrence of violence in our society. In general, Myrdal is drawing attention to the harmful impact of mass media on our culture and the need for more responsible and mindful intake of media.