"There is a natural partnership between State and Commerce, and the American business community to work together to educate the United States about marketing overseas"
- Lawrence Eagleburger
About this Quote
This quote by Lawrence Eagleburger speaks with the significance of cooperation between the government and the business neighborhood in order to educate the United States about marketing overseas. Eagleburger is recommending that there is a natural collaboration between the state and commerce, which this collaboration needs to be leveraged to help the United States understand the complexities of marketing in foreign markets. He is stressing the need for the two entities to work together in order to ensure that the US is able to effectively contend in the international market. By integrating the resources of the federal government and business community, the United States can gain a better understanding of the worldwide market and develop techniques to maximize their success. This quote highlights the significance of partnership in between the government and the business community in order to ensure the United States has the ability to effectively contend in the international marketplace.
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