"They put their feelers out for all the names and then they'll cast you up to the point a name steps up, and then it doesn't matter how much they love you, there's a certain marketing value on that name, and there you go"

In this quote, Josh Holloway is going over the process of casting stars for roles in the show business. He discusses that casting directors will consider a vast array of stars for a specific role, however eventually, they are trying to find a name that will generate audiences and create buzz for the task. This means that even if a star is well-liked and skilled, they may not be chosen for a function if they do not have a particular level of marketability. Basically, the market prioritizes the business worth of a name over the talent and potential of an actor.