"We ask from the heart that supermarkets, which are now more profitable and selling more, help us to take care of the pocketbook of the people by not raising prices"

Nestor Kirchner is asking grocery stores to show compassion and understanding for the people by not raising prices, even though they are now more successful and selling more. He is attracting the supermarkets to consider the financial scenario of individuals and to not take advantage of their increased profits by raising costs. He is asking from the heart, which suggests that he is requesting an ethical decision to be made, instead of a purely monetary one. He is asking grocery stores to show compassion and understanding for individuals who are having a hard time economically, and to not benefit from their increased revenues by raising costs. He is asking grocery stores to be conscious of individuals's pocketbooks and to not raise rates, despite the fact that they are now more profitable and offering more.