"We think the whole world's going to change, and forget that human beings are still human beings; we have the same five senses, we still interact the same way, we still love and hate the same way, but marketers lose track of that. But then it comes down to earth"

In this quote, Michael K. Powell is highlighting the propensity of individuals, particularly marketers, to get caught up in the idea of development and change, and forget that at the core, human beings stay the very same. In spite of advancements in innovation and society, we still have the same 5 senses, we still interact with each other in comparable methods, and we still experience emotions like love and hate. Powell recommends that online marketers often lose sight of this reality, and become too concentrated on the idea of a continuously progressing world. However, he reminds us that eventually, we are all still grounded in truth and needs to keep in mind to remain connected to our humanity.