"We try to be as much involved in our product as possible, because then it's us"

In this quote, Alice Cooper is emphasizing the significance of being fully purchased one's own product. By being involved in every aspect of the production and development of their item, they are able to instill it with their own special identity and personality. This not just makes the product more authentic and genuine, but it also enables the creator to take ownership and pride in their work. Cooper is suggesting that when a person puts their heart and soul into their product, it becomes a reflection of themselves. In essence, the item becomes an extension of the developer, making it more significant and individual.