Wit & Attitude Quote by Jim Doyle

“Wisconsin is on the move” is the kind of upbeat political slogan that tries to turn a state into a single body with a single direction: forward. Jim Doyle’s line works by stacking “new” three times - new jobs, new ideas, growing confidence - to create the sensation of momentum even before any specifics arrive. It’s persuasion by cadence. The repetition doesn’t just signal change; it implies that whatever came before was stale, and that his administration is the engine of the refresh.

The intent is clear: fuse economic policy (“jobs”) with cultural aspiration (“ideas”) and then seal it with an emotional payoff (“confidence”). That last term is doing quiet heavy lifting. “Confidence” suggests that the public mood itself is a measurable achievement, and it reframes governance as a kind of collective therapy after uncertainty. The phrase “brightest days lie ahead” borrows from campaign-era optimism without naming enemies or obstacles; it’s future-focused to avoid litigating past failures, whether his own or his opponents’.

The subtext is triangulation: appeal to business-minded voters through employment, to progressives through innovation, and to swing voters through a non-ideological promise of stability. “On the move” is also a subtle inoculation against the Midwest anxiety of being left behind by coastal growth. It reassures Wisconsinites that they’re not a flyover afterthought but a place with velocity.

Contextually, it fits a governor’s-State-of-the-State style message: a narrative of recovery and competitiveness, designed less to describe Wisconsin than to recruit Wisconsinites into believing the story - because belief, in politics, often precedes the metrics.