"Women loved that part 'cause K.C. was just sassy"

This quote is referring to a personality named K.C. in a play or movie. K.C. is depicted as a sexy character, which is a quality that is commonly related to solid, independent females. Females in the target market most likely located K.C. to be a relatable and inspiring personality, as well as they enjoyed her sassiness. Marg Helgenberger is likely describing the positive function that K.C. got from the women audience participants. Her sassiness was most likely viewed as an indication of toughness and freedom, which is something that many females strive for. This quote is a testimony to the power of solid women characters as well as exactly how they can influence and encourage females in the target market.