"Yes, I sell people things they don't need. I can't, however, sell them something they don't want. Even with advertising. Even if I were of a mind to"

John O'Toole's quote is a reflection on the power of marketing and advertising. He acknowledges that he can offer people things they don't require, however he can not offer them something they do not want. He indicates that even with the most convincing advertising, it is impossible to make somebody purchase something they do not desire. This quote speaks with the power of customer option and the importance of comprehending what people want. It also speaks with the power of advertising and marketing, as it is insufficient to merely have a good item, however it should also be marketed in a manner that appeals to the consumer. Ultimately, John O'Toole's quote is a reminder that no matter how persuasive an ad might be, it can not make someone buy something they don't desire.