"You guys own the Muppets, and you're just kind of sitting on 'em. I really love the Muppets, and I think I know how to bring the franchise back"

In this quote, Jason Segel is expressing a mix of criticism and passion relating to the state of the Muppets franchise. Segel, understood for his enthusiasm for the Muppets and his work on the 2011 movie revival, addresses the stagnation he views in how the Muppets are being handled or marketed.

The phrase "You guys own the Muppets, and you're just sort of resting on 'em" recommends that the existing owners, likely a large home entertainment corporation like Disney, which obtained the Muppets in 2004, are not actively utilizing or taking advantage of the potential of the franchise. This indicates that the Muppets' cultural impact has actually decreased due to the fact that they are not being leveraged efficiently, which Segel appears to view as a missed out on opportunity.

Segel's assertion, "I really enjoy the Muppets", shows his individual love and psychological investment in the characters. For him, this isn't simply a business decision or an imaginative venture; it's individual. His love for the Muppets dates back to his childhood, which provides credibility and genuineness to his claim.

The concluding part, "and I think I understand how to bring the franchise back", is vital. Segel positions himself as a potential hero for the Muppets, indicating confidence in his vision for revitalizing the brand name. This statement is a sign of Segel's belief in his understanding of the Muppets' values and what makes them special. It's likewise a bold offer, recommending that he has unique ideas and a plan that might rejuvenate the franchise's cultural importance.

Overall, Segel's remarks highlight both his adoration for the Muppets and his disappointment over their viewed underutilization. It serves as both a critique of current management and a hopeful proposition for partnership, intending to restore the Muppets to their previous magnificence.