"Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera"
- David Ogilvy
About this Quote
This quote by David Ogilvy is a criticism of the advertising industry. He is explaining that although advertising is a company of words, many of the people working in advertising agencies are not able to write. He is indicating that these individuals are not certified to do their jobs, and compares them to deaf mutes on the stage of the Metropolitan Opera, recommending that they are completely out of their depth. Ogilvy is highlighting the requirement for better certified individuals in the advertising industry, and for more focus to be placed on composing skills. He is likewise suggesting that the industry ought to be more selective when it concerns employing people, and that those who are unable to write must not be utilized in the marketing market.
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