"As soon as you forbid something, you make it extraordinarily appealing. You also bring shame in as a phenomenon"

This quote by Jock Sturges speaks to the power of restriction. When something is forbidden, it can end up being preferred and attractive to those who wonder or searching for an adventure. This is because the forbidden nature of the important things makes it seem more amazing and mysterious. Furthermore, when something is forbidden, it can bring a sense of embarassment to those who have an interest in it. This shame can be an effective incentive, as people may feel obliged to pursue the forbidden thing in order to prove their own worth or to rebel versus the guidelines. Eventually, this quote speaks to the power of prohibition and how it can make something more attractive and bring shame into the equation.