This quote suggests that the pursuit of joy is no longer a feasible option in contemporary society. Adorno is suggesting that the pursuit of happiness is no longer a practical or financially viable alternative, and that it has actually become obsolete. He is recommending that the pursuit of product wealth and success has ended up being more important than the pursuit of happiness.
"The man who makes everything that leads to happiness depends upon himself, and not upon other men, has adopted the very best plan for living happily. This is the man of moderation, the man of manly character and of wisdom"
