"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all"

This quote by Leo Burnett stresses the significance of comprehending the consumer when it comes to writing ads. He suggests that if you can not put yourself in the shoes of your customer, you ought to not remain in the ad composing business. This means that it is essential to have an understanding of the consumer's needs, desires, and desires in order to create an efficient advertisement. It is essential to be able to think like the consumer in order to produce an advertisement that will achieve success in reaching the target audience. Furthermore, it is essential to be able to empathize with the client in order to develop an ad that resonates with them. By comprehending the customer, you can produce an advertisement that will be successful in attaining its objective. For That Reason, Leo Burnett's quote stresses the significance of understanding the customer in order to develop a reliable ad.